Wealthfront – The Millennial and Gen-Z Advisor
In 2008, KaChing! was founded. Why am I talking about KaChing!? Because KaChing! changed their name to Wealthfront in 2012 and revamped their services and platform to compete with Betterment. At the time, Betterment was well known as being the best robo-advisor platform. They revolutionized and ignited the robo-advising financial services industry. Up until recently, Wealthfront's growth was slow. Within the past 2 years, they have redone their marketing and website design to target and attract Millennials and Generation Z…